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Reading: Minister Salima Mornorma Bah Pledges Support for Sierra Leone’s Digital Content Creators
Reading: Minister Salima Mornorma Bah Pledges Support for Sierra Leone’s Digital Content Creators

Minister Salima Mornorma Bah Pledges Support for Sierra Leone’s Digital Content Creators

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Sallu Kamuskay
By Sallu Kamuskay 4 Min Read
4 Min Read

In a world driven by digital content and online platforms, the role of digital content creators has become increasingly significant. These individuals possess the power to shape public opinion, engage audiences, and contribute to the growth of a country’s digital economy. Recognizing this potential, Minister Salima Mornorma Bah, the Minister of Communications, Technology, and Innovation in Sierra Leone, has expressed her commitment to supporting and promoting these creators.

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In a recent interview with AYV News, Minister Bah highlighted the importance of building strategic partnerships to enable digital content creators to access avenues for revenue generation and platform monetization.

“I emphasised the importance of building strategic partnerships to enable our digital content creators to access avenues for revenue generation & platform monetisation. “ she said This statement reflects her understanding of the challenges faced by these creators and her dedication to providing them with the necessary support to thrive in their craft.

The government’s role in supporting and promoting digital content creators is crucial. As Minister Bah rightly acknowledges, strategic partnerships are key to creating opportunities for these creators to monetize their talents. By collaborating with private companies and international organizations, the government can provide financial support and mentorship programs that will empower digital content creators to pursue their passions while also contributing to the country’s digital economy.

Additionally, the government can play a vital role in providing platforms for digital content creators to showcase their work. The establishment of a dedicated government website or app, as proposed by Minister Bah, would serve as a hub for these creators to share their content and reach a wider audience. This platform would not only promote their work but also showcase Sierra Leone’s rich cultural heritage to the world.

Furthermore, the government can support digital content creators through training programs and workshops. Enhancing their skills in content creation and digital marketing will enable them to produce high-quality content that resonates with audiences. These initiatives would not only benefit individual creators but also contribute to the overall growth of the country’s digital ecosystem.

Minister Bah’s vision for supporting and promoting digital content creators is commendable. Her emphasis on strategic partnerships, platforms, and training programs demonstrates a comprehensive understanding of the needs and aspirations of these creators. By actively engaging with them and seeking their input on how the government can support and promote their work, Minister Bah is paving the way for a vibrant and thriving creative community in Sierra Leone.

As digital content creators continue to shape public opinion and engage audiences, it is essential that governments recognize their value and provide the necessary support to enable their success. Minister Bah’s commitment to this cause is a testament to her understanding of the transformative power of digital content creators and their ability to contribute to the growth and development of a nation’s digital economy.

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.