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Reading: Spark Media Redefines Standards with Unveiling of Sydney Studio
Reading: Spark Media Redefines Standards with Unveiling of Sydney Studio

Spark Media Redefines Standards with Unveiling of Sydney Studio

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Sallu Kamuskay
By Sallu Kamuskay 4 Min Read
4 Min Read
Spark Media Redefines Standards with Unveiling of Sydney Studio
Spark Media Redefines Standards with Unveiling of Sydney Studio

Spark Media, Sierra Leone’s top notch video production company based in Freetown, Sierra Leone redefining the standards of quality and excellence, has set new standards of quality and excellence with the unveiling of its state-of-the-art Sydney Studio in Freetown. The studio, located in Cold Farm, was officially opened on September 2nd, 2023.

Spark Media
Spark Media

The decision to name the facility Sydney Studio was a tribute to Sydney Ebenezer Johnson, one of the founders of Spark Media. Johnson, a talented entrepreneur in the media and film production industry, made a significant impact in Atlanta before his life was tragically cut short by liver cancer in the United States. Described as someone with a strong sense of fairness and humility, Johnson’s legacy serves as an inspiration for the team at Spark Media.

CEO Joe L Aruna explained that his motivation to establish the studio was driven by a desire to change the negative narrative often associated with Sierra Leone. Aruna encouraged Sierra Leoneans living abroad to return home and contribute positively to their country, rather than simply complaining about its perceived shortcomings. By setting up an entity like Sydney Studio, Aruna aims to play his part in changing this narrative.

CEO Joe L Aruna
CEO Joe L Aruna

Aruna, who has spent the past 20 years in the United States, highlighted the selective portrayal of countries in the media. He pointed out that there are places in America without running water, but these areas are rarely shown in movies or on news channels. In contrast, Sierra Leoneans tend to focus on promoting negative images, whether for political reasons or otherwise. Aruna stressed the importance of recognizing that everything put out by Sierra Leoneans contributes to the country’s brand, and he hopes to see more quality content showcasing Sierra Leone in a positive light.

Co-founder and Managing Director, Foday Issadin Kamara expressed his excitement about the unveiling of Sydney Studio and thanked all the guests for attending the event. Kamara described the studio as first-class and emphasized its commitment to redefining excellence and quality. He explained that their intention is not only to create inspiring videos but also to tell the positive story of Sierra Leone. Kamara drew a parallel with his CEO’s experience in America, where he learned that countries can choose what they want to show to the world. Spark Media aims to do the same for Sierra Leone.

Co-founder and Managing Director, Foday Issadin Kamara
Co-founder and Managing Director, Foday Issadin Kamara

Kamara emphasized that quality comes at a price, and Spark Media is willing to invest in state-of-the-art equipment to ensure the best possible results for their clients. The unveiling event concluded with a raffle draw, where guests had the chance to win prizes such as smart TVs, fans, tablets, bags, and perfumes.

Spark Media offers a range of exceptional services, including captivating commercials, stunning documentaries, photography, event coverage, printing, videography, graphics design, branding, and broadcasting. With their expertise and passion, Spark Media is poised to elevate the standards of the media industry in Sierra Leone and beyond.

Spark Media team
Spark Media team

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.