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Reading: Neeks Fashion CEO donates 100 books to his former school in Sierra Leone
Reading: Neeks Fashion CEO donates 100 books to his former school in Sierra Leone

Neeks Fashion CEO donates 100 books to his former school in Sierra Leone

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Sallu Kamuskay
By Sallu Kamuskay 4 Min Read
4 Min Read
Neeks Fashion CEO donates 100 books to his former school in Sierra Leone
Neeks Fashion CEO donates 100 books to his former school in Sierra Leone

The CEO of Neeks Fashion, Ishmael Brima Koroma, has donated 100 books to his former school, Kankaylay Islamic Primary School, located in Kissy Mess Mess, Sierra Leone. The donation took place on 15th January 2024, as part of Koroma’s philanthropic efforts to support the less privileged both at home and abroad.

Neeks Fashion CEO donates books
Neeks Fashion CEO donates books

The Adama loves Akara books were purchased from Vickie Remoe, a Sierra Leonean author and journalist, who writes about the culture, history, and identity of Sierra Leone. Koroma said that he chose Remoe’s books because they help the young students to learn more about their country and themselves.

“The idea of these donations is to help improve the kids’ reading skills and also motivate our fellow Sierra Leoneans to always help those who are in need, no matter how small. It can make a difference and also promote our Sierra Leonean authors who help us to tell our story that helps our younger generation to understand who we are,” Koroma said.

Neeks Fashion CEO at his former school
Neeks Fashion CEO at his former school

Koroma, who is the founder and CEO of Neeks Fashion, a leading online fashion platform in Africa, said that he was inspired by his own experience as a student at Kankaylay Islamic Primary School. He said that he faced many challenges and hardships, but he never gave up on his dreams.

“The idea of these donations is to help improving the kids reading skills also motivate our fellow Sierra Leoneans to always help those who are in need no matter how small it can make a difference and also to promote our Sierra Leone authors who helps us to tell our story that helps our younger generation to understand who we are.,” Koroma said.

The principal of Kankaylay Islamic Primary School thanked Koroma for his generous donation and said that the books will be a valuable resource for the students and the teachers.

The students of Kankaylay Islamic Primary School also expressed their excitement and gratitude for the books. They said that they are eager to read them and learn more about their country and their culture.

Ishmael Brima Koroma, who arrived in December is currently in the country in an ongoing process to establish the Neeks Fashion brand in Sierra Leone where he will be able to employ young Sierra Leoneans. Ishmael Brima Koroma is also planning to host one of the the biggest fashion show in the country blending the western and African traditional costumes.

Ishmael Brima Koroma
Ishmael Brima Koroma

Born in Freetown, Ishmael Brima Koroma is a Sierra Leonean entrepreneur, philanthropist, CEO, and FOUNDER of Neeks fashion, an emerging fashion brand. Ishmael Brima Koroma grew up in Sierra Leone, He did his primary education at the Kankaylay Islamic Primary school mess mess and later moved to the Sierra Leone Muslim Congress boys senior secondary school Kissy mess mess where he did his Secondary and senior secondary school.

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.