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Reading: Renowned Sierra Leonean journalist, Asmaa James Reacts to 22 Years of practicing Journalism
Reading: Renowned Sierra Leonean journalist, Asmaa James Reacts to 22 Years of practicing Journalism

Renowned Sierra Leonean journalist, Asmaa James Reacts to 22 Years of practicing Journalism

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Sallu Kamuskay
By Sallu Kamuskay 4 Min Read
4 Min Read

Renowned Sierra Leonean journalist, Asmaa James, recently celebrated her 22nd anniversary working at Radio Democracy 98.1FM. Known for her dedication to reporting accurate and unbiased news, Asmaa James has become a respected figure in the media industry.

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Reflecting on her long and successful career, Asmaa expressed her gratitude for the platform that allowed her to inform, educate, and inspire her listeners. However, she also acknowledged that it is time for a new chapter in her life. By the end of September 2023, Asmaa plans to embark on new adventures, challenges, and victories.

On her social media handles, Asmaa shared her thoughts on this upcoming transition. She stated, “There is a time and a season for everything under the Sun. Twenty-two years it has been… years of learning & growth. By the end of September 2023, I will end my journey at Radio Democracy 98.1FM to face a season of new adventures, challenges, and wins! Exploring the road not taken that will undoubtedly lead to somewhere.”

While bidding farewell to her beloved radio station, James is excited about the road less traveled that awaits her. She is confident that her journey will lead her to new opportunities where she can continue making a positive impact on society.

Asmaa James is a Sierra Leone journalist and women’s rights activist. According to the BBC’s list of “100 Women” for 2019, she is one of the 100 most inspiring and influential women in the world.

James was born in Freetown and brought up as an orphan in Pujehun. In 2016, she was selected for Mandela Washington Fellowship for Young African Leaders award, giving her the opportunity to hone her skills and develop professionally at a higher education institution in the United States.

She is currently the host for the “Good Morning Sierra Leone”, a human rights program on Radio Democracy 98.1. Prior to this, she worked as a radio reporter. She served as station manager of Radio Democracy (www.radiodemocracy.sl), an independent, civil-society-owned radio station. She also served as vice-president of the Sierra Leone Reporters Union, and president of Women in the Media Sierra Leone (WIMSAL), an organization supporting the advancement of women in the media, and providing protection and capacity building for its membership.[5]

James founded the Asmaa James Foundation, during the aftermath of the Ebolaepidemic. Her foundation provides support to girls from disadvantaged backgrounds by giving them access to reproductive health education, scholarships, mentoring, and life skills training.[1] In December 2018, she initiated the Black Tuesday campaign to protest against the rise of rape and abuse of girls under 12. This campaign encouraged women to wear black on the last Tuesday of every month. The campaign influenced the sitting president to declare a state of emergency on rape and reform policies surrounding sexual violence

  • 2014 – James was recognised as the most outstanding female journalist in Sierra Leone by the Independent Media Commission.[1]
  • 2016 – Mandela Washington Fellow[4]
  • 2019 – Recognised as one of the 100 BBC Women

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.