Internationally Sierra Leonean fashion model, beauty queen, entrepreneur, philanthropist, and CEO of Naomi Kay Boutique, Naomi Kay, has officially been unveiled as the new brand ambassador for La Ferruci in Sierra Leone.
The launch ceremony took place at Chapter One in Freetown and was attended by family members, media representatives, celebrities, the management of Chapter One, and other invited guests.
Speaking during the event, Naomi Kay expressed gratitude to La Ferruci for giving her the opportunity to represent the brand in Sierra Leone.
“I am truly honored and humbled for this remarkable opportunity. My sincere gratitude goes to the management of La Ferruci for believing in me and entrusting me with this responsibility,” she said.
Naomi Kay also announced plans to organise a new event called La Ferruci Babes on December 30, describing it as part of a wider campaign to promote the fashion brand across Sierra Leone. She said the initiative would help create more awareness about the brand while giving young women a platform to showcase fashion and confidence.
The Club Manager of Chapter One, Tawanda Chinodya, welcomed Naomi Kay into the La Ferruci family and praised her professionalism.
“We are delighted to officially welcome Naomi Kay to the La Ferruci family through Chapter One. We fully support her professionalism and her connection with our community,” Chinodya said.
Also speaking at the launch, Paul Thomas, Manager for La Ferruci, said the company is committed to building a lasting presence in Sierra Leone.
“We are investing in Sierra Leone with a long-term vision to build a legacy of quality, confidence and lifestyle excellence. We are happy to have Naomi Kay as our brand ambassador,” he said.
The partnership is expected to strengthen La Ferruci’s presence in Sierra Leone’s fashion and lifestyle industry while supporting Naomi Kay’s efforts to promote style, entrepreneurship, and youth empowerment across the country.
