Salone Messenger

Reading: Young Sierra Leonean Entrepreneur Who Started Her Company With NLe 60 Won an Award at The National Business
Reading: Young Sierra Leonean Entrepreneur Who Started Her Company With NLe 60 Won an Award at The National Business

Young Sierra Leonean Entrepreneur Who Started Her Company With NLe 60 Won an Award at The National Business

Post Views: 94
Festus Conteh
By Festus Conteh 111 Views 3 Min Read
3 Min Read
Young Sierra Leonean Entrepreneur Who Started Her Company With NLe 60 Won an Award at The National Business
Young Sierra Leonean Entrepreneur Who Started Her Company With NLe 60 Won an Award at The National Business

Melford Vicent Marah, a Sierra Leonean entrepreneur, recently shared her success story on her Facebook page. She started her business, I-GRO Organics, with just Le 60,000/Nle 60 as capital and has come a long way since then. In seven years, she has gone from having one breakthrough hair formula to 11 authentic hair and skin care products, owning a full manufacturing or production space, and being a core supplier of leading supermarkets and pharmacies across Sierra Leone.

Melford started by mixing her products in her kitchen and selling them at expos, convincing people that Sierra Leonean products work well. She was a lone CEO, brander, marketer, production manager, and delivery woman all in one. But now she has built a team of professional young people who are sold out to the I-GRO dream. She owns the first of its kind core and strictly natural hair salon in Sierra Leone and has single-handedly trained more than eight young ladies in natural hair care, free of charge, some of whom are now part of the I-GRO team and others who have gone out empowered with a new skill.

Melford believes that consistency, diligence, and a knack for excellence will get you anywhere you need to be. She has consistently formulated products that have never dwindled in their potency and quality and has kept product and packaging standards high, amidst price hikes, stressful shipping arrangements, crazy taxes, dollar rates, and most importantly, dealing with different people who have come and gone.

Melford’s hard work and dedication have not gone unnoticed. She recently received an award from The Sierra Leone Business Council, which made her think of how far her business has come. She acknowledges that it’s only God who can keep and sustain such a business. She thanks the award committee for noticing her and her team doing their thing in their little corner. She also expresses her gratitude to her team, who bought into the vision and are willing to work with her. Melford’s clients and customers are the very best, and she believes that Sierra Leoneans do support their own as long as good quality products and services are provided.

Melford’s success story is a testament to the fact that with hard work, dedication, and consistency, one can achieve anything they set their mind to. She has shown that starting small should not deter one from dreaming big and that success is achievable even in the face of challenges. Melford’s story is an inspiration to many aspiring entrepreneurs who may be starting with very little capital but have a big dream.

Stay Updated

Share this Article
Festus Conteh is an international youth that functions conveniently in all forms of writing including article writing, news, script, content writing, constitution and project/proposal writing. Writing is fun to Festus and has brought fame and recognition in his clime. In 2019, he was awarded best upcoming writer in an online writing completion that was organized by the Association of Sierra Leonean Authors (ASLA). After his impactful contribution to national development and cohesion through writing, he was nominated for the African Genius Award for the Best Writer in Africa Award Category an award he lost to one of the greatest African Writers - Chinua Achebe. In 2022, Festus was one of the applicants to the Commonwealth Youth Council (CYC) as Vice Chairperson (Policy and Advocacy) a process that met imperil feedback. As a freelancer, Festus has written articles for magazines, newspapers, and media houses and his articles have attracted big media houses including BBC, Aljazeera and Legit. Ng and is the Head of Programs at Salone Messenger a public relations firm based in Sierra Leone with the latest news and information. He is the founder of Africa’s Wakanda a platform that spotlight the beauty of Africa. Festus is also a perpetual volunteer in life-changing causes and has shown great commitment and dedication to being a catalyst and solution to the challenges faced by young people like himself. Festus currently serves as the Secretary General of the Africa Youth Leaders movement which is a network of youth between the ages of 20 – 30 years who have shown achievement, leadership potential and commitment to make a difference. Festus is also the Africa Focal Point of Youth for Change Initiative, which is a platform through which young people can access resources, be empowered and given the opportunity to grow to become useful members of society who will participate in the development of their communities and nation. Along with another Africa Youth platform, Festus has Co-Founded the Future of Africa initiative which is an advocate forum with the aim to bring together local and international socio-economic stakeholders to support innovative programs aimed at advancing the radical and practical progress of adoption awareness-vulnerable children and youth and youth leadership-through interlinking local, regional and international resources and opportunities.