The Sierra Leone Association of Communications and Public Relations Professionals (SLACPRP) on Sunday 8 November 2026 marks one year since its online launch on 8 November 2025, celebrating a year of building a professional community, strengthening institutional relationships and establishing connections within the wider African and international public relations sector.
The anniversary closes SLACPRP Week, which runs from 2 to 8 November 2026 under the theme “It’s our week. Let’s make it count!” Throughout the week, members have shared their SLACPRP stories and favourite memories online, showcased their SLACPRP-branded items and taken up the Association’s official “Countdown to One” profile frame across social media. The week’s highlight was SLACPRP at One, an in-person celebration held on Friday 6 November that brought members, partners and friends of the Association together to mark the milestone.
In its first year, the Association has laid important foundations for a professional body. SLACPRP is registered as a company limited by guarantee and has been admitted as a member of the African Public Relations Association (APRA), the continental body for the profession. It has also established a formal partnership with the Public Relations Society of Kenya (PRSK) through a memorandum of understanding.
Further strengthening its commitment to professional standards across the continent, SLACPRP is a signatory to the African Declaration on the Professionalisation of Public Relations and Responsible Communications. This reflects the Association’s commitment to promoting ethical practice, professional accountability and the recognition of public relations as a distinct profession.
The Association has also continued to build relationships with key stakeholders in Sierra Leone’s media and communications sector, including the Sierra Leone Association of Journalists (SLAJ), the Independent Media Commission (IMC) and the Ministry of Information and Civic Education. These engagements provide a platform for dialogue, collaboration and stronger relationships across the country’s media, communications and public relations landscape.
Membership has also grown through the Association’s membership drive, with more than 40 practitioners now part of its growing professional community. As part of efforts to strengthen membership administration and engagement, SLACPRP unveiled its membership dashboard at its first-anniversary gathering on 6 November 2026.
The Association is also expanding its international visibility and professional networks. In November 2026, SLACPRP is expected to be represented at the upcoming World Public Relations Forum and African Public Relations Association convening in Abuja, Nigeria. This will provide an opportunity to engage with fellow practitioners and professional bodies, exchange experiences and strengthen Sierra Leone’s presence within the wider African and global public relations community.
Speaking on the anniversary, SLACPRP Interim Chairman Sallieu Sesay said: “A year ago we launched with a simple conviction. Communications and public relations in Sierra Leone deserve the same standards, ethics and recognition as any other profession. In twelve months we have built the foundations. We are registered, we are recognised by our continental body, and more than 40 practitioners have chosen to stand together. The year ahead is about turning those foundations into standards the public can trust.”
Over the coming year, SLACPRP will focus on formalising a code of ethics for its members, setting out professional standards for the practice of communications and public relations, and introducing accredited training opportunities to strengthen members’ professional capacity. The Association will also seek to deepen its relationships with local and international stakeholders, promote collaboration across the sector and expand opportunities for professional development.
SLACPRP’s next membership intake is scheduled for the first half of 2027. Communications and public relations practitioners who wish to join are invited to register their interest by emailing connect@slacpr.org and to follow the Association on Facebook, LinkedIn and Instagram for intake announcements.
ENDS
About SLACPRP
The Sierra Leone Association of Communications and Public Relations Professionals (SLACPRP) is a professional body for practitioners in communications, public relations and related fields in Sierra Leone. Registered as a company limited by guarantee, SLACPRP exists to raise professional standards, promote ethical practice and build the capacity of its members. The Association is a member of the African Public Relations Association (APRA), holds a memorandum of understanding with the Public Relations Society of Kenya (PRSK) and is a signatory to the African Declaration on the Professionalisation of Public Relations and Responsible Communications.
Website: www.slacpr.org | Facebook, LinkedIn and Instagram
Media contact
James Kabia, Interim Public Relations Lead
Sierra Leone Association of Communications and Public Relations Professionals
connect@slacpr.org | +232 78 763 276
