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Sierra Leonean Fashion designer using local textiles to empower the 21st century of haute couture

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Abdel Kareem ElSudaise Mumini, Creative Director of the Mumini Fashion Empire brand, is a Sierra Leonean fashion designer focusing on modern menswear.

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Abdel Kareem ElSudaise Mumini fashion designer in his office
Abdel Kareem ElSudaise Mumini fashion designer in his office

“My aim is to contribute and empower the 21st century of haute couture. And by haute couture, I mean more generally “the art of fashion,” the place where innovation and craft are perfected into the finest possible level. I am exploring new forms of craftsmanship to make couture a source of innovation. My work is exactly the opposite of what generally fashion is today.”  Sierra Leone’s fashion designer and CEO of the Mumini Fashion Empire told Salone Messenger.

At a young age, whiles in school, Mumini  was inspired by his late father who own a tailoring shop around Goderich Street and ’”Alhaji Mumini and Sons Tailoring Shop” to go into the  fashion industry. Mumini who’s commonly called The Fashion Czar, was involved in fashion shows and had always dreamt of setting up his own collection “I took part in many fashion shows, I was so outstanding back then that you can’t speak of fashion trendsetters without mentioning my name” he told Salone Messenger, a public relations firm based in Sierra Leone. I have used intricate embroidery by collecting Sierra Leonean textiles like Gara, Ronko and Country Cloth to pay homage to my father’s style. The renowned fashion designer revealed during an interview.

Abdel Kareem ElSudaise The Fashion Czar
Abdel Kareem ElSudaise The Fashion Czar

Mumini continues  with fashion designing as career by participating In fashion shows in schools, communities and around the country , but his main focus is directed to promote his late Dad’s legacy Mumini Fashion Empire. Inspired by his family, The Fashion Czar has successfully built a brand  using local textiles  to give a facelift to the Fashion industry in Africa.  His achievements have been recognized by many in Sierra Leonean community and beyond.

Mumini Fashion Empire
Mumini Fashion Empire

Professional Engagement

In my first years, I was focused on handwork and craftsmanship only. (I didn’t even use a sewing machine.) Now my process has become much more collaborative, interacting with architects, and other stylists to create garments that combine experimental technology with traditional craftsmanship. This interdisciplinary research creates a constant dialogue and new knowledge and challenge for the atelier. The last thing that has changed a lot is my approach to what fashion should be.

Beyond the fashion brand, Mumini also mentor  aspiring local designers on how to bring out their unique identity and how to use that to attract a large clientele.

Challenges of Fashion industry

Abdel Kareem ElSudaise Mumini reveals that a major challenge for local designers is traveling out of Sierra Leone to take part in international shows. He further noted that the few who are opportune  come back with European and African styles and trends. Another major challenge is the market.

Successes

Abdel Kareem ElSudaise Mumini has been in international and local fashion shows including; The Mercedes Fashion Week in Ghana, and Nigeria BhExpo. Last year he took part in The Threads of Sierra Leone Fashion Show organized by The British High Commission and The British Council.  Abdel Kareem ElSudaise Mumini’s clients include notable personalities both home and abroad.

Inspiration.

“My inspiration or aspirations is a bit different from some of my colleagues, my dad was my role model, so for me to fit in his picture I need to follow his trade.

Next to that, my sense of fashion has played a bigger role in my work. I have grown into being a man myself, and this feeling is leading me much more than before. I dare to use my intuition now.”

Contact Mumini Fashion Empire at the following address and social media handles

Office address: 36 Main motor road Congo Cross.

2 Campbell street (SA Beckley Building)

Email: akmumini@gmail.com

Phone number: +23276779755

+23278204465

Facebook: mumini fashion empire

Instagram: Mumini Fashion

Twitter: officialmuminifashion

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Sallu Kamuskay

Sallu Kamuskay is a Sierra Leonean activist, storyteller, and blogger. He was born in Sierra Leone but later relocated to Guinea as a refugee because of the war in his country. Sallu Kamuskay uses his phone to engage on social media, under the name ‘’Salone Messenger’. He Co-Founded the Salone Messenger platform after his experience of the war, Ebola, and injustices. According to him, silence was the root cause of war, and of many social injustices, we continue to face as a nation. In 2013, during the Ebola crisis, Sallu Kamuskay took the risk and volunteered to fight Ebola. He spent some months in both safe and unsafe places; helping the victims and telling their sad stories. The election in 2018, left a divided country with communities fighting on tribal lines. This inspired Sallu Kamuskay to serve as the coordinator of the United Sierra Leone peace concert, which was organized in 4 major parts of the country, targeting violent communities and troubled youth. Sallu Kamuskay led a group of entertainers, activists, and organizations across the country on a peace tour, a program supported by the European Union, United Sierra Leone, Africa Union, ECOWAS, and the Messeh Leone Trust. Sallu Kamuakay has also served as a staff writer for the Hidden Voices Magazine. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.

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