Sierra Leone in this year’s World Trade Market has been very strategic and steadfast in tapping into every opportunity that will bring continuous boom for the tourism sector and other related sectors respective.
As Sierra Leone tourism delegation takes advantage with one-on-one engagement with 2500 exhibitors, and 100 countries in pushing Sierra Leone as an emerging Eco-Tourism destination in West Africa and Africa with the country’s tourism assets.
Explore Freedom is the new catch phrase with the newly launched iconic logo capturing the minds and attentions of trade visitors and the general trade visitors in this year’s WTM 2022.
The National Tourist Board (NTB) has been very proactive in all the B2B meetings with key stakeholders, from countries around the world and leading tourism institutions.
It is sacrosanct in the Board’s presentation it articulates the mandate of positioning Sierra Leone as the place tourist can have the Freedom to Explore our attractions using the Unique Selling Position (USP) especially with eco-tourism and Cultural products.
Sierra Leone’s well designed and decorated stand in the African and Middle East section brings Sierra Leone to the limelight, as we share place value with: South Africa, Maldives, Egypt, Morocco, Seychelles, Uganda, Zimbabwe, Ghana, Senegal, The Gambia and several others.
Wanderlust Travel Magazine to commence featuring Sierra Leone as emerging Eco-tourism destination. Wanderlust is the leading travel magazine in UK and Europe.
It is perfect for digging deep into destinations and Sierra Leone will soon be featured in this amazing wide coverage travel magazine.
Wanderlust TM are known to have some fantastic long articles giving detailed insights into the places, the people blend with cultural tastes of these places that profile country.
The magazine will place strong focus on the country’s authentic beauty of places; the exotic landscape, wildlife, people, Culture and heritage respectively.
Sierra Leone’s continuous presence and appearance in the biggest world’s trade event, is adding destination value and visitors trust and confidence in the country Sierra Leone.
Establishing the background of Sierra Leone’s successes from 2019, when the country’s tourist arrival hated the ceiling of 124,000 tourist arrivals, flanged with several penetration into new tourist generating markets then Corona emerged, which placed a challenge to the tourism sector and other facets.
The emergence of Covid19 posed stagnation on hotel occupancy, tour operating, ground handling, restaurateurs, casinos and disposing several households of daily survival from these employment chains.
The good news is, the country’s mitigation and resilience approach to combat the menace was compared to non, which brought Sierra Leone to be one of the countries that outsmart the outbreak.
However; the National Tourist Board and the Ministry of Tourism, the Monuments and Relics Commission with partners has never relent to face these challenges and proffer continuous solutions towards the growth of the tourism, using domestic tourism as a new phenomenal to reach out to every districts and regions in Sierra Leone, with tourism wake-up message that: “Tourism Na all Man Bizness”
The interest generating in visiting Sierra Leone in this year’s WTM is amazing and well pleasing. As this year’s inquiries visiting in November, December and the year 2023 is quite huge.
It is appreciating as local tour operators join this year’s WTM: IPC Travel and Tours and Tourism is Life Tours are well represented and very smart in their engagement in giving relevant destination facts on the country.
These two tour operators are as well helping to raise the profile with their well-designed and informative brochures, meeting leading Tour Operators in UK and other travel institutions for healthy and partnerships for now and the future: Sherin Kousa of IPC and Peter M. Bassie are creative in their tour operators deals and negotiations.
