StoriesEntertainmentObais and Yabais of Sierra Leone

Popular Radio Show Host “Dr. Love” launched the first Sierra Leonean US-based Watchmaking Company

Yulisa Ahmadu popularly known as ‘Doctor Love’ for his love program, The Doctor Love Show, is a Sierra Leonean Radio and TV Personality, Motivational Speaker, Communication Strategist, Digital Marketer, Influencer, PR Strategist, Master of Ceremony, and Marriage Relationship Counselor, has launched a one of it kind watchmaking company making it the first Sierra Leonean USA-based watchmaking company named Yulisa & Co.

Yulisa Ahmadu love for watches started from that stage and it never really faded away. It gradually became a style, a habit, a lifestyle, and now a business as an entrepreneur.

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For Him, the wristwatch was never just a fashion accessory, it was more of a tradition, something that held more meaning – an item that was meant to last for years.

In 2020, when he relocated to California, the USA from Sierra Leone, he decided to put the dream of designing his own watches that reflect his sense of style and a special luxury trend for gentlemen and ladies alike. So, he decided to take the entrepreneurial route, and now he’s here as Yulisa & Co.

The watches are made from the purest gold from his homeland, Sierra Leone. Watches aren’t just an accessory, they are an heirloom, an identity, and of course, they are a time-telling tool. That’s why they have been one of the most important accessories throughout history. Using the Sierra Leonean gold, which is one of the purest gold in the world, it’s no doubt that Yulisa & Co. can compete in the watch industry with top watches like that of TAG Heuer Carrere, Omega Speedmaster, Rolex, Rolex Milgauss, Audemars Piguet Royal Oak, Jaeger-LeCoultre, A. Lange & Söhne, Piaget, Cartier, Harry Winston, Benson, Longines, IWC Schaffhausen, Parmigiani Fleurier, Tudor, etc.   


Born in Taiama, Southern Sierra Leone. Yulisa Ahmadu grew up in Serekunda, Banjul the Gambia. He is a highly motivated Youth and influencer in Sierra Leone. Yulisa redefines counseling and relationship advice through his social media platform and radio show. He is a Digital Marketing Professional and a communications expert.

Yulisa Ahmadu is a recipient of the 50 Most Influential Young Sierra Leoneans Award an honorary recognition from the Institute of Leadership and Entrepreneurship in Sierra Leone. He’s a Highly Respected Youth and Motivational speaker who was also recently honored by the Ministry of Youths and a Non-Profit Youth Organization as ‘Youth Ambassador’ in Sierra Leone for outstanding contributions in promoting Youth affairs in Sierra Leone. He is also a Radio and TV personality in Sierra Leone. Most popularly known for his Love program, The Dr. Love show! 

Yulisa Ahmadu has a wealth of experience of over 10 Years as a broadcasting personality on various shows and radios including AIRadio (Afri Radio), Star Radio, AYV to name a few. 

With an extensive background in digital content production, strategic communications, and marketing, Yulisa Ahmadu also worked for Sierra Leone’s leading mobile network, Orange Mobile Company as Digital Communications Manager in charge of Digital PR and E-Reputation Management, Corporate Branding, Communication Strategy, Sponsorship and advertising ( for 6 years).

Touched by the spate of youth unemployment in Sierra Leone, Yulisa Ahmadu co-founded (in partnership with Emmerson Bockarie), Sugar Entertainment SL Ltd, the nation’s top Music, and Multimedia company. The goal is to capacitate Sierra Leonean talents to maximize their talents and monetize their craft through music. He serves as President of the company and Manager of its lead Artist and CEO Emmerson Bockarie. Where Emmerson’s music has been globally accepted and regarded as a huge influence in the Sierra Leonean Socio-Political landscape.  

Yulisa Ahmadu has been featured on Aljazeera, Sky News, and the BBC. He serves on the advisory boards of Priority Solutions SL Ltd, the nation’s leading Multi-media and Marketing Agency, and Epic Radio in Freetown. He is a proud alumnus of Njala University (Sociology), and furthered in Digital Marketing from Ecils, London, and is currently pursuing a course in Digital Forensics and Cybersecurity in the United States. 


Abu Bakarr Jalloh

Abu Bakarr Jalloh is a writer, editor, and storyteller. He was born in Bo, Southern Sierra Leone. Started his primary school at the Bo District Educational Council Primary School, Abu Bakarr Jalloh was the top pupil from primary one to three. In 2005, his family relocated to the capital Freetown where he furthered his primary education at the Holy Trinity Primary School, Kissy Road. Abu Bakarr Jalloh became a force to reckon with throughout his primary 4-6 at the Holy Trinity Primary School. In 2008/2009, he enrolled at the Ahmadiyya Muslim Junior Secondary School where he started his JSS 1-3 and he went on to top the list of the best student in the 2011 Basic Education Certificate Examination and also 7th best student in the whole of Port Loko District. In 2011/2012 he attended the Government Municipal Senior Secondary School where he attained his West Africa Senior Secondary School Certificate Examination in 2015. Abu Bakarr Jalloh is now a student of the Njala University, Njala Campus pursuing a degree in Bsc Agricultural Economics. He is a very brilliant writer, editor, and storyteller that is passionate about telling Sierra Leonean stories undiluted using a mobile phone. He is also keen on highlighting national issues affecting Sierra Leoneans.

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