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Meet Esther Yeanoh Kamara: 24-Year-Old Founder Of D’ Modella Modelling Agency

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24-Year-Old Founder Of D’ Modella Modelling Agency Taking The Lead In The Modelling And Pageantry World In Sierra Leone: Meet The Founder

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Esther Yeanoh Kamara is a Sierra Leonean beauty queen, model, national director at Miss Africa Golden, head of marketing at Lake Production, founder of the  Salone Fashion Awards and D’ Modella Modelling agency, which was set up to train and give young people in Sierra Leone who consider modelling and Pageantry as their career  platform to showcase their talents. Esther is the Miss Tourism global Sierra Leone.

Esther Yeanoh Kamara attended the David Arnold primary school where she did her Secondary education, she later moved to the Freetown Secondary school for girls where she completed her senior secondary equation.  She later enrolled at the Milton Margai College where she completed a Diploma program. Esther is currently admitted at the Institute Of Public Administration And Management where she is studying a degree in procurement logistics and supply. Esther disclosed to Salone Messenger that she hopes to go for law as she intends to change the narrative that modeling or Pageantry are for dropout

At the age of 16, Esther Yeanoh Kamara started her modelling career where she first competed for the Miss Sella Limba chiefdom in her hometown and emerged as the winner of the competition, Esther had travelled to her hometown to visit her family, she was spotted by people in her hometown who saw the potential in her and encouraged her to go for the competition. Esther never had the idea of where to start. However, her greatest motivator is Naomi Campbell.

At the age of 21, in 2019, Esther had gone through a lot of challenges, succeeded and learned a lot in the modelling and Pageantry world, Esther identified these challenges during her journey and wanted to make a change. “He who feels it, knows it”. She told us at Salone Messenger

In Esther’s words, “I have been into the modelling agency since I was 16, I remember the challenges we went through as models, it has not been an easy journey for me to be where I am today, models do not have an organized organization that empower and protect them, I wanted to break that silence and give those coming after me the opportunity so they don’t have to experience the challenges I went through”.

Esther disclosed to us at Salone Messenger. Esther founded the D modella Modelling agency to empower and give young people who are interested in modelling the opportunity to realize their full potentials.

Esther is surely going places. We wish her all the best.


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Mary Kabay

Mary Kabay is the Human Interest Stories Desk Manager Mary Kabay is a 23-year old Sierra Leonean practicing Journalist, activist, writer, entrepreneur and singer. Mary Kabay is currently studying broadcasting and journalism at the Limkokwing University of Creative Technology, Sierra Leone campus. She is also working as a reporter, reporting on human interest stories related to women and girls. Over the Years, Mary has greatly involved in advocating for women and girls both in print and organizing advocacy programs across the country.

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