Masterkraft , Renowned Nigerian music producer has arrived in Sierra Leone, courtesy of Cribs International, to spearhead the launch of the inaugural Salone Talent Search (STS). This groundbreaking initiative aims to uncover and nurture the next generation of Sierra Leonean music stars, providing a platform for aspiring artists to showcase their talents on a national stage.
The Salone Talent Search, designed as a nationwide competition, promises to be a transformative opportunity for unsigned artists and those with limited release agreements with record labels. With a grand cash prize of NLE 300,000, the competition offers much more than financial rewards. The top 10 finalists will receive professional song distribution services, ensuring their music reaches audiences locally and internationally.
Elevating Sierra Leone’s Music Industry
This bold initiative reflects Cribs International’s commitment to elevating Sierra Leone’s music industry. Beyond the competition, participants will gain access to tools, resources, and exposure that can relaunch or enhance their careers. The focus is not just on discovering talent but also on fostering sustainable music careers and positioning Sierra Leonean artists for global success. Masterkraft will be in Sierra Leone for the serving as one of the judges.
Sho Cole, CEO of Cribs International, expressed his enthusiasm for the project:
“This is your chance to show the world your talent and seize the opportunity to be signed and shine!”
The competition seeks to bridge the gap between local talent and international recognition by providing aspiring musicians with unparalleled opportunities.
Exclusive Rewards for Top Contestants
The top three contestants will receive exclusive rewards, including record deals with Cribs International, full album production, and additional career-boosting opportunities. A panel of expert judges, voice coaches, and internationally renowned producers, including Masterkraft, will guide participants throughout the competition.
This collaborative effort is set to revolutionize the music scene in Sierra Leone, offering emerging artists a chance to shine on a global platform.
A Chance to Build Lasting Careers
The Salone Talent Search is open to all unsigned musicians or those with written consent from their labels. More than just a competition, it is a chance to build lasting careers and help Sierra Leonean artists make their mark on the global music stage.
Sunday Ginikachukwu Nweke  known professionally as Masterkraft, is a Nigerian record producer, disc jockey, band director, pianist, and songwriter.He started his professional music career with Kennis Music, and has worked with artists such as Flavour N’abania, Bracket, Banky W., Sound Sultan, Timaya, Lynxxx, M.I and J. Martins, among others. His production hits include “Fine Lady” by Lynxxx (featuring Wizkid), “Kwarikwa (Remix)” by Flavour N’abania (featuring Fally Ipupa), “Girl” by Bracket (featuring Wizkid), “Chinny Baby” by Flavour N’abania, and “Jasi” by Banky W, among others.