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Reading: Masterkraft Jets into Sierra Leone to Launch the First-Ever Salone Talent Search (STS) by Cribs International
Reading: Masterkraft Jets into Sierra Leone to Launch the First-Ever Salone Talent Search (STS) by Cribs International

Masterkraft Jets into Sierra Leone to Launch the First-Ever Salone Talent Search (STS) by Cribs International

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Sallu Kamuskay
By Sallu Kamuskay 3 Min Read
3 Min Read

Masterkraft , Renowned Nigerian music producer has arrived in Sierra Leone, courtesy of Cribs International, to spearhead the launch of the inaugural Salone Talent Search (STS). This groundbreaking initiative aims to uncover and nurture the next generation of Sierra Leonean music stars, providing a platform for aspiring artists to showcase their talents on a national stage.

Cribs International Talent search
Cribs International Talent search

The Salone Talent Search, designed as a nationwide competition, promises to be a transformative opportunity for unsigned artists and those with limited release agreements with record labels. With a grand cash prize of NLE 300,000, the competition offers much more than financial rewards. The top 10 finalists will receive professional song distribution services, ensuring their music reaches audiences locally and internationally.

Elevating Sierra Leone’s Music Industry

This bold initiative reflects Cribs International’s commitment to elevating Sierra Leone’s music industry. Beyond the competition, participants will gain access to tools, resources, and exposure that can relaunch or enhance their careers. The focus is not just on discovering talent but also on fostering sustainable music careers and positioning Sierra Leonean artists for global success. Masterkraft will be in Sierra Leone for the serving as one of the judges.

Sho Cole, CEO of Cribs International, expressed his enthusiasm for the project:
“This is your chance to show the world your talent and seize the opportunity to be signed and shine!”

The competition seeks to bridge the gap between local talent and international recognition by providing aspiring musicians with unparalleled opportunities.

Exclusive Rewards for Top Contestants

The top three contestants will receive exclusive rewards, including record deals with Cribs International, full album production, and additional career-boosting opportunities. A panel of expert judges, voice coaches, and internationally renowned producers, including Masterkraft, will guide participants throughout the competition.

This collaborative effort is set to revolutionize the music scene in Sierra Leone, offering emerging artists a chance to shine on a global platform.

A Chance to Build Lasting Careers

The Salone Talent Search is open to all unsigned musicians or those with written consent from their labels. More than just a competition, it is a chance to build lasting careers and help Sierra Leonean artists make their mark on the global music stage.

Sunday Ginikachukwu Nweke  known professionally as Masterkraft, is a Nigerian record producer, disc jockey, band director, pianist, and songwriter.He started his professional music career with Kennis Music, and has worked with artists such as Flavour N’abania, Bracket, Banky W., Sound Sultan, Timaya, Lynxxx, M.I and J. Martins, among others. His production hits include “Fine Lady” by Lynxxx (featuring Wizkid), “Kwarikwa (Remix)” by Flavour N’abania (featuring Fally Ipupa), “Girl” by Bracket (featuring Wizkid), “Chinny Baby” by Flavour N’abania, and “Jasi” by Banky W, among others.

 

 

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.