In 2025, celebrity brands are making waves, and a new study by Heepsy has uncovered which ones are generating the most buzz. Unlike traditional rankings focused on sales or revenue, this analysis dives into public engagement, leveraging Instagram followers, Google search volume, and Instagram hashtags to determine the top celebrity-driven businesses dominating online conversations. Here’s the SEO-optimized breakdown of the most talked-about celebrity brands in 2025.
How the Rankings Were Determined
Heepsy’s study utilized data from social media analytics tools and search trend reports to create a composite score, measuring each brand’s visibility and discussion levels. This approach highlights the power of digital engagement and social media traction in shaping a brand’s popularity.
1. Yeezy by Kanye West – The Ultimate Buzz Leader
Topping the list is Kanye West’s Yeezy, crowned the most talked-about celebrity brand of 2025. With a staggering 14.5 million Google searches and 13.4 million Instagram hashtags, Yeezy leads in online engagement. The brand’s 3.1 million Instagram followers further solidify its dominance, making it a standout in fashion and streetwear conversations.
2. Kylie Cosmetics by Kylie Jenner – Social Media Giant
In second place, Kylie Jenner’s Kylie Cosmetics boasts the highest Instagram following on the list at 24.7 million. With 1.6 million Google searches and 4.5 million Instagram hashtags, this beauty empire remains a powerhouse, captivating fans and driving discussions in 2025.
3. Fenty Beauty by Rihanna – Beauty Industry Titan
Rihanna’s Fenty Beauty takes third place, racking up 4.2 million Google searches and 13.1 million Instagram followers. Despite a modest 205K Instagram hashtags, its strong digital presence continues to influence the beauty industry and keep it trending.
4. Savage X Fenty by Rihanna – Fashion Forward
Rihanna strikes again with Savage X Fenty, her lingerie line, landing in fourth. With 5.1 million Instagram followers, 1.1 million Google searches, and 420K Instagram hashtags, this brand shines as a top fashion-focused celebrity business in 2025.
5. Skims by Kim Kardashian – Shapewear Sensation
Kim Kardashian’s Skims secures fifth place, blending style and comfort with 6.6 million Instagram followers, 3.8 million Google searches, and 292K Instagram hashtags. It’s a major player in the shapewear and loungewear markets this year.
6. Rare Beauty by Selena Gomez – Rising Star
Selena Gomez’s Rare Beauty ranks sixth, fueled by 3.4 million Google searches and 1.2 million Instagram hashtags—the third-highest hashtag count in the study. With 8 million Instagram followers, its influencer partnerships and authentic messaging keep it climbing.
7. Dollywood by Dolly Parton – Timeless Appeal
Dolly Parton’s Dollywood lands seventh, drawing 5.5 million Google searches and 381K Instagram hashtags. The theme park brand’s 314K Instagram followers highlight its enduring popularity in 2025.
8. Billionaire Boys Club by Pharrell Williams – Streetwear Staple
Pharrell Williams’ Billionaire Boys Club takes eighth with 116K Instagram followers, 3.4 million Google searches, and 1.2 million Instagram hashtags. This streetwear label continues to resonate with fashion enthusiasts.
9. Margaritaville by Jimmy Buffett – Laid-Back Legacy
Jimmy Buffett’s Margaritaville ranks ninth, earning 1.6 million Google searches and 644K Instagram hashtags. With 216K Instagram followers, it remains a recognizable lifestyle brand in 2025.
10. Fabletics by Kate Hudson – Activewear Favorite
Rounding out the top ten is Kate Hudson’s Fabletics, with 1.9 million Instagram followers, 1.7 million Google searches, and 535K Instagram hashtags. This activewear brand continues to attract fitness and fashion fans alike.
Why These Celebrity Brands Dominate in 2025
From Kanye West’s Yeezy leading the pack to Kate Hudson’s Fabletics closing the list, these brands showcase the power of celebrity influence, social media engagement, and strategic marketing. Whether in fashion, beauty, or entertainment, these names are driving the conversation in 2025.
