A new player is entering West Africa’s policy and intelligence space, led by young analyst Abu Bakarr Kamara, who has launched Roots Policy Consulting to provide data-driven insights on the region.
The firm focuses on helping investors, organisations and policymakers understand the political forces shaping sectors like infrastructure, natural resources and critical minerals.
Kamara said he built the company after struggling to find “deep, honest” analysis about West Africa that reflects realities on the ground rather than surface-level reports.
Roots Policy Consulting combines policy research with strategic communication, translating complex political and economic data into practical insights for decision-makers.
The company also leverages digital platforms through its Rise & Roots media arm, which reaches thousands of young Africans interested in policy, governance and development.
With experience in public affairs and campaign strategy, Kamara has worked with organisations in the tech and development sectors, helping them navigate policy environments and communicate effectively.
The firm’s newly released regional report signals its ambition to become a leading source of African-driven intelligence as global interest in the continent grows.
