Twitter, the popular social media platform, has undergone a major rebranding, removing its iconic bird logo and adopting an ‘X’ as its official logo.
The decision to change the logo came after an announcement by tech mogul Elon Musk over the weekend. The change has already been implemented on the website.
Musk, who has been known for his fondness for the letter ‘X,’ tweeted that x.com now redirects to twitter.com, revealing the new logo. However, he also referred to this logo as an “interim” one, hinting at possible future logo changes.
The Twitter community witnessed Musk’s commitment to the new branding as he changed his profile picture to the new Twitter logo, and even Twitter’s official account (@Twitter) followed suit by updating its name and display picture to reflect the new ‘X’ logo. In a playful response to a user, Musk hinted that tweets should now be referred to as “x’s.”
This recent logo change might just be the beginning, as Musk revealed his vision of bidding farewell to the Twitter brand entirely and gradually phasing out all bird-related aspects of the platform.
Twitter’s CEO, Linda Yaccarino, joined in the excitement, stating that while Twitter revolutionized communication, ‘X’ is poised to take it further, focusing on audio, video, messaging, payment/banking features, and becoming a global marketplace for ideas, goods, services, and opportunities.
Elon Musk’s fascination with the letter ‘X’ is well-documented. He founded X.com, which later evolved into PayPal, and his space exploration company SpaceX also bears the ‘X’ logo. Additionally, Musk founded an AI company called X.ai. In line with his ‘X’ obsession, Twitter Inc. officially changed its legal name to X Corp earlier this year.
This is not the first time Musk has toyed with Twitter’s logo; he previously changed it to the Doge meme earlier in the year. A developer even created an extension to revert the logo to its original state, and it seems this extension is also compatible with the new ‘X’ logo.
Interestingly, Twitter’s logo history goes back to its early years when it didn’t feature the iconic bird logo. It was only in 2010 that the company adopted the now-famous bird logo, named after the legendary Boston Celtics basketball player, Larry Bird.
The rebranding comes at a time when Musk addressed the financial challenges faced by Twitter, admitting to “negative cash flow” due to a “~50% drop in advertising revenue plus heavy debt load.”
With Elon Musk at the helm, it seems Twitter is set to embark on a new era as ‘X,’ embracing its CEO’s vision of becoming the “everything app” with an array of innovative features and services. Only time will tell how the Twitterverse responds to this transformative change.