Sho Cole, Chief Executive Officer of Cribs International, has shared an important message with contestants of Housemates Salone Season 4 during the official orientation dinner.
He encouraged participants not to focus only on winning the show but to use the platform to build their management team and personal brand.
“Do not just focus on winning the show for fame. Build your management team and personal brand to capitalize on the opportunity. Remember, Housemates Salone can only crown one winner, but the real prize is the exposure and career momentum you can create for yourself,”
— Sho Cole, Executive Producer, Cribs International.
The Real Prize Beyond the Show
Housemates Salone, Sierra Leone’s biggest reality TV show, has become a platform that opens doors for young people in entertainment, entrepreneurship, and media.
Sho Cole reminded contestants that the exposure they gain can lead to new partnerships, endorsements, and careers — if they manage it wisely.
Empowering Young Sierra Leoneans
Over the years, Cribs International has used Housemates Salone to empower youth, discover new talents, and promote Sierra Leone’s entertainment industry.
The show has produced influencers, brand ambassadors, actors, and entrepreneurs who continue to shine even after the competition ends.
Building a Legacy
Sho Cole’s advice comes as contestants prepare to enter the house. His message serves as a reminder that while fame may fade, a strong personal brand and professional team can turn temporary attention into long-term success.
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At the orientation dinner for Housemates Salone Season 4, Cribs International’s Executive Producer Sho Cole urges contestants to focus on building their personal brand and management team to make the most of the opportunity.
