Sierra Leonean rapper Drizilik has been appointed as the brand ambassador for UBA Sierra Leone Leo and NEXTGEN Retail Banking Products. The announcement was made on social media by Drizilik, who expressed his excitement about the partnership.
Drizilik, whose real name is Benjamin Menelik George, is known for his unique style of music that blends traditional Sierra Leonean sounds with modern beats. He has gained a large following in the country and beyond, and is considered one of the most influential musicians in Sierra Leone.
In his new role as brand ambassador, Drizilik will help promote UBA’s products and services to his fans and followers. He will also participate in various events and campaigns organized by the bank.
Speaking about the appointment, Drizilik expressed his gratitude to UBA for the opportunity. “I always take pride in using my influence to promote products/services tailored for the growth of our people, especially the youth. With the high rise in entrepreneurship amongst young Sierra Leoneans, this couldn’t have happened in a better time. This marks the start of a new challenge for me,Leo and NEXTGEN are here to make banking easier for everyone, so get onboard let’s make the difference.
Thanks to the team at UBA Sierra Leone for trusting me with their brand. We can only go up from here “
Mohamed Alhajie Samoura, Acting MD/CEO of UBA Sierra Leone, said:
We are honored to welcome Drizilik to the UBA family as our product brand ambassador,” said Mohamed Alhajie Samoura, Acting MD/CEO of UBA Sierra Leone. His exceptional talent and creativity perfectly align with our commitment to foster innovation and inspire young people in banking. Together, we aim to empower our customers to explore the limitless possibilities with UBA.”
The appointment of Drizilik as brand ambassador is part of UBA’s ongoing efforts to strengthen its presence in Sierra Leone and build stronger relationships with its customers. With Drizilik’s help, the bank hopes to reach even more people and make a positive impact in the country.