Prominent BBC presenter Hassan Arouni from Sierra Leone is set to launch an African fashion line of clothing, showcasing the traditional and contemporary styles from the continent.
The new fashion line is set to debut in the spring of 2023 and is looking to bridge the gap between African fashion and the mainstream.
Arouni is a well–known BBC presenter who has worked on several documentaries and TV shows. He is also a vocal advocate for African fashion and has been a strong advocate of African representation in the fashion industry.
The fashion line will feature a wide variety of African styles and prints, including traditional African ronko, as well as modern African designs.
The range will also include different types of clothing, from casual wear to formal attire. The brand is looking to make African fashion more accessible to people around the world, and Arouni is confident that the venture will be successful. “Afrika! Always with me. Near or far, dats my home” he said.
The fashion line is also looking to give back to the African communities that have been the inspiration for many of the designs.
The launch of the brand is an exciting development for those looking to explore African fashion. With the help of Arouni, African fashion is set to become more accessible and more widely available.
