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Reading: Peter Komba Shares Inspiring Journey at Sierra Leone Innovates 2025: “It’s More Than Likes”
Reading: Peter Komba Shares Inspiring Journey at Sierra Leone Innovates 2025: “It’s More Than Likes”

Peter Komba Shares Inspiring Journey at Sierra Leone Innovates 2025: “It’s More Than Likes”

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Sallu Kamuskay
By Sallu Kamuskay  - Journalist and Public Relations Expert 4 Min Read
4 Min Read

Popular Sierra Leonean content creator and actor, Peter Komba, took center stage at the Sierra Leone Innovates 2025 summit, delivering a powerful TEDx talk titled More Than Likes – What It Takes to Succeed as a Digital Creator. Speaking to an audience of innovators, creatives, and young entrepreneurs, Komba shared his remarkable journey from an unknown teenager to one of Sierra Leone’s most recognized digital personalities.

Peter Komba
Peter Komba

Komba, who currently boasts over 4 million followers on TikTok and hundreds of thousands more on Facebook and Instagram, opened his speech by reflecting on his humble beginnings. “There was a time when my voice didn’t matter,” he said. “I wanted to be seen. To be heard. But I didn’t have a stage — or even a platform that worked for me.”

The 25-year-old content creator revealed that his digital journey began in 2018 when his elder sister introduced him to TikTok while he was preparing for his WAEC exams. Using a cracked HTC phone, candlelight, and friends who served as makeshift lighting crew, Komba recorded his first videos with no clear intention of becoming famous. “I didn’t create content for fame; I created it for healing,” he explained, highlighting how content creation helped him and others cope with life’s struggles in Sierra Leone, especially following the Ebola crisis.

In his speech, Komba emphasized the deeper purpose behind his work, noting that content creation in Africa goes beyond entertainment. “For us in Africa, content creation isn’t just social media. It’s storytelling. It’s a lifeline. It’s how we reclaim our narrative.”

He also opened up about the challenges he faced along the way. From harsh criticism to personal doubts, Komba admitted that the journey wasn’t always easy. But encouragement from fans who found joy and healing in his videos kept him going. “The more personal you get, the more universal you become,” he said.

Komba credited his major breakthrough to his decision to join Cribs International in 2020 under the management of Mr. Sho Cole. “Sierra Leone needs visionaries like Mr. Cole, and the world needs a management team like Cribs International,” he stated, praising the support he received from his management team.

Throughout his talk, Komba remained grounded, reminding the audience to stay true to their identity. Even after achieving viral fame, collaborating with celebrities like Regina Daniels and Nollywood actor PawPaw, and acting in movies, he stressed the importance of authenticity. “Be Peter. Be the boy from camp. Be the guy with the broken HTC phone.”

The highlight of Komba’s message was his call to inspire and uplift others. “This is bigger than views. Bigger than fame. This is impact. This is legacy,” he declared. He encouraged young people to pursue their passions without fear and urged the global community to recognize and support African creators.

In closing, Peter Komba reminded everyone: “Don’t just scroll past us. Support us. Invest in us. Celebrate us. This isn’t just about going viral. It’s about visibility, voice, and vali

dation.”

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By Sallu Kamuskay Journalist and Public Relations Expert
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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.