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Neeks Fashion Receives Certificate of Appreciation at Mrs Earth Malaysia 2023 Grand Finale

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Sallu Kamuskay
By Sallu Kamuskay 5 Min Read
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Neeks Fashion Receives Certificate of Appreciation at Mrs Earth Malaysia 2023 Grand Finale
Neeks Fashion Receives Certificate of Appreciation at Mrs Earth Malaysia 2023 Grand Finale

During the Mrs Earth Malaysia 2023 Grand Finale event, Ishmael Brima Koroma, the CEO and founder of Neeks Fashion, received a certificate of appreciation on behalf of his brand for their sponsorship and participation. Neeks Fashion, known for its range of men’s, women’s, and unisex clothing items, sponsored this year’s event.

Ishmael Brima Koroma, the CEO and founder of Neeks Fashion received the award from Mrs Ammetta Malhotra Bergin
Ishmael Brima Koroma, the CEO and founder of Neeks Fashion received the award from Mrs Ammetta Malhotra Bergin

The certificate was presented by Mrs Ammetta Malhotra Bergin, the founder of Mrs Super Model Universe. The event was attended by representatives from the fashion industry, Mrs Earth organizers, and renowned fashion industry representatives in Malaysia.

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In a Zoom interview with Salone Messenger’s founder Sallu Kamuskay, Ishmael expressed his excitement and honor in receiving the award. He was particularly thrilled that his brand was featured in an international magazine for the first time, seeing it as a win for Sierra Leone and Africa.

Ishmael Brima Koroma, the CEO and founder of Neeks Fashion
Ishmael Brima Koroma, the CEO and founder of Neeks Fashion

When comparing the fashion industries of Sierra Leone and Malaysia, Ishmael acknowledged that Malaysia has a more developed industry. Kuala Lumpur, the capital city of Malaysia, is known for its vibrant fashion scene and hosts various fashion events and shows. The country boasts of established designers, emerging talents, and a growing number of fashion brands. Malaysian fashion incorporates diverse influences, including traditional elements, Western trends, and Islamic fashion.

On the other hand, Sierra Leone’s fashion industry is still emerging and faces challenges in terms of infrastructure, resources, and exposure. However, there are efforts to promote and showcase traditional African fashion, and Sierra Leonean designers are gradually gaining recognition both locally and internationally. Events like Sierra Leone Fashion Week provide platforms for showcasing their talent.

Neeks Fashion models
Neeks Fashion models

Ishmael emphasized that the fashion industry is dynamic and constantly evolving. His insights may not reflect the current state of the industries in both countries, so it’s important to consult more recent sources or experts for accurate information.

During the interview, Ishmael revealed that the brand name “NEEKS” is an abbreviation of his children’s names. He described his kids as bold, loving, and cheerful, with attributes that align with his fashion statements. He hopes that the brand will inspire other young people to find their identity and fulfill their dreams. Ishmael expressed confidence in NEEKS becoming a global fashion brand.

Neeks Fashion offers a range of clothing items for men, women, and unisex customers, including sweatshirts, hoodies, basic t-shirts, and joggers. The brand aims to have a positive impact on people’s lives and can be found and purchased through their online store. Neeks Fashion launched its latest collection in 2023, featuring affordable and quality clothing for customers worldwide. The company is committed to providing the best value products and services and has diversified into multiple ventures within the clothing industry.

Neeks Fashion annoucement
Neeks Fashion annoucement

Ishmael Brima Koroma, the founder of Neeks, has a vision beyond just creating a successful fashion brand. He wants to create a family brand, where every customer and employee feels like they are part of an exclusive community. This shows his commitment to building strong relationships and fostering a sense of belonging within the Neeks organization.

Certificate
Certificate

Having decades of experience and expertise in the fashion industry, Ishmael Brima Koroma is well-equipped to lead Neeks to success. His entrepreneurial spirit and philanthropic nature are evident in his plans for the future. He is not only focused on building a fashion brand but also on embarking on other business ventures.

One of Ishmael’s future goals is to establish an international school in his home country, Sierra Leone. This shows his dedication to giving back to his community and providing educational opportunities for the youth. Additionally, he has a larger vision of building a business empire, indicating his ambition and drive for success.

Overall, Ishmael Brima Koroma’s commitment to building a fashion brand that goes beyond just clothing is evident in his plans for Neeks. He aims to create a family brand where everyone feels included and valued, while also pursuing other business ventures and philanthropic endeavors.

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.