FOR IMMEDIATE RELEASE
MISS SIERRA LEONE LIMITED SETS THE RECORD STRAIGHT: ADDRESSING PUBLIC MISCONCEPTIONS
Freetown, Sierra Leone – [April 27, 2025] – Miss Sierra Leone Limited (MSLL), one of the nation’s most prestigious and internationally recognized institutions, has issued a public statement to clarify recent misconceptions and reaffirm its commitment to celebrating, empowering, and branding the Sierra Leonean woman through pageantry with purpose.
In response to growing public discussions and circulating misinformation, MSLL emphasized the integrity, structure, and values that guide the Miss Sierra Leone national competition.
Key Facts About Miss Sierra Leone Limited:
1. Commitment to Excellence:
Participation in the Miss Sierra Leone competition is a privilege that carries significant responsibility. Contestants are expected to uphold the pageant’s high standards and purposeful mission.
2. District Representation:
To represent a district, contestants must have legitimate ties—specifically, at least one parent must be a recognized indigene of the district. Participants may choose to represent either their maternal or paternal district.
3. Mandatory Auditions:
All participants, including reigning district queens, must attend the official Miss Sierra Leone auditions organized by MSLL. This ensures a transparent, merit-based selection process.
4. Open and Inclusive:
The competition welcomes all eligible Sierra Leonean citizens who meet the criteria and demonstrate grace, intelligence, leadership, and purpose, regardless of background.
5. Aligned with International Standards:
MSLL operates within a structured framework consistent with global pageant systems, particularly that of Miss World, to which the national queen is affiliated.
6. Support and Oversight:
When necessary, MSLL provides guidance to district pageants to maintain the highest standards of quality, consistency, and compliance with national and international guidelines.
7. ‘Beauty with a Purpose’:
At the heart of the competition is the “Beauty with a Purpose” platform. Each contestant must present a well-developed, impactful community project showcasing a genuine commitment to driving positive change.
8. Legitimacy and Ethics:
Miss Sierra Leone Limited is a legally registered institution in Sierra Leone and maintains affiliations with reputable global organizations including Miss World and Miss Universe. It operates with full legal, ethical, and professional standards.
Upholding Integrity and Professionalism
MSLL takes great pride in representing Sierra Leone on the global stage and remains dedicated to promoting values of integrity, professionalism, empowerment, and purposeful leadership.
The organization encourages any grievances, clarifications, or concerns to be directed through proper legal and institutional channels. MSLL stresses that defamation, personal attacks, or attempts to discredit the institution or its delegates will not be tolerated.
A Call to Uplift
“We invite all Sierra Leoneans to work together to uplift and preserve national platforms that project a positive image of our beloved country both locally and internationally,” said the MSLL Public Relations Office. “Together, let us inspire future generations to lead with dignity, confidence, and purpose.”
For more information or official communication, please contact:
Public Relations Officer
Phone: +232789250781
Miss Sierra Leone Limited
