In a significant development for the creative industry in Kenya, President William Ruto announced that Kenyan content creators can now monetize their videos on Meta platforms, including Facebook and Instagram. This initiative marks a pivotal moment for local creatives, providing them with the chance to enhance their income and foster job creation within the community.
President Ruto took to social media to share the news, urging content creators to seize this opportunity. “Beginning today, Kenyan content creators can monetize their videos on Meta platforms,” he stated. “We urge our creatives to take advantage of this opportunity to not only enhance their incomes but also create job opportunities for others.”
The announcement is part of the government’s broader strategy to empower youth and support the growth of the digital economy in Kenya. By enabling monetization on widely used platforms, the administration aims to nurture talent and encourage innovation among young people.
“We will continue to seek more opportunities for our youth to explore their talents,” President Ruto added, emphasizing the government’s commitment to fostering an environment where creativity and entrepreneurship can thrive.
This move is expected to not only benefit individual creators but also stimulate the local economy as more young Kenyans engage in content creation, potentially leading to a surge in related job opportunities in fields such as marketing, production, and digital advertising.
As Kenya embraces the digital age, initiatives like these highlight the government’s recognition of the vital role that content creators play in shaping the cultural landscape and driving economic growth.
