ibs International CEO Sho Cole has in Facebook live announced a nationwide talent search competition aimed at discovering and nurturing the next generation of Sierra Leonean musical talents. The competition is expected to commence by the end January or early February in 2025, and it will offer aspiring musicians the chance to break into the industry with support from one of the country’s leading record labels.
During the Facebook live show, Cribs International CEO , Sho Cole announced the offering cash prizes ranging from NLE300,000 to NLE500,000.
The top 10 contestants will receive the unique opportunity to have one of their songs professionally distributed by Cribs International, providing exposure to audiences both locally and internationally.
CEO Sho Cole also announced rewards are even greater for those who make it to the top three. In addition to the cash prizes, these finalists will secure record label deals with Cribs International, including the production and release of a full album. This opportunity is designed to set young artists on the path to a successful music career, showcasing their talents to a much larger audience.
“This is a chance for young musicians to come out, show the world their talents, and seize the opportunity to be signed and shine,” said Cole told Salone Messenger after his Facebook live show. He encouraged Sierra Leone’s young artists to start honing their skills, adding that aspiring musicians hoping to reach the heights of successful artists like Boii should begin practicing now.
The competition will feature a panel of expert judges, including voice coaches and at least three internationally acclaimed producers who will travel to Sierra Leone to participate. Local producers will also join the panel, ensuring that Sierra Leonean musical heritage is at the heart of the selection process.
Forms for the competition will be available for purchase starting in January. CEO Cole noted that participants must be unsigned artists or have written consent from their current labels. He added that contestants should have minimal released material, maintaining a fresh start to display their undiscovered potential.