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Chairlady of East End Lions Football Club, Asmaa James appointed first chairperson for the Sierra Leone female premier league board

Sierra Leone's Asmaa James Appointed First Female Head of Sierra Leone Female Football League

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Sierra Leone’s Asmaa James Appointed First Female Head of Sierra Leone Female Football League


Popular Sierra Leonean journalist Asmaa James has been appointed to serve as the first chairperson for the Sierra Leone female premier league board.

The board is charged with the mandate of organizing the first female premier league in the new era of football.
Seven females cut across five political regions and from all walks of life headed by media personality Asmaa James, will organize a 12-team female premier league that will run for two rounds.
The board before been unveiled, already had a boost of Le 1.5Bn as support from the Government of Sierra Leone. The board during unveiling was also told by the President of SLFA of another Le 1Bn from the Sierra Leone Football Association.


Asmaa James is an award-winning media personality, girls advocate and philanthropist, with over 20 years of experience in broadcast journalism and management. Asmaa is the station manager of Radio Democracy 98.1 and a football fanatic. Her favorite teams are Manchester City and East End Lions Football Club.

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Asmaa James is part of 10-man executive committee running the club in the Sierra Leone Premeir League. She Serves as a Chairlady working alongside the Chairman Anthony Navo(Jnr)

She is the Founder of the AJ Foundation and Girls+ organization, which empowers women and girls through mentorship, scholarship, and life skills training. Asmaa has also been active in, and has an in-depth knowledge and passion for, the entertainment industry, sport and youth development programmes for many years.

Asmaa is the recipient of various national and international awards, and in 2019 she was recognised as a social change-maker in the 21st century by The BBC 100 Women. She is a Mandela Washington Fellow and is recognised as one of the 50 most influential women in Sierra Leone.

Asmaa will be facing a new herculean challenge, reviving the beautiful game of female Football that has been in the doldrums for a  long time in the game.

Salone Messenger

Salone Messenger is a Global Multimedia and Public Relation Firm that brings young emerging leaders, bloggers, activists, and storytellers to tell inspiring stories of change-makers and build a community of young people telling human interest stories using smartphones.

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