Cribs International is set to ignite Sierra Leone’s music scene in 2025 with the launch of the SL Talent Search. This nationwide competition is designed to discover and nurture the next generation of Sierra Leonean music stars. The talent search will not only spotlight emerging artists but will also provide them with opportunities to advance their careers.
With a cash prize of from NLE 300,000, the competition promises to be a game-changer for unsigned artists or those with limited release agreements with record labels. The top 10 finalists will also receive professional song distribution, ensuring that their music reaches both local and international audiences.
The initiative is a bold step towards elevating Sierra Leone’s music industry, offering a platform for fresh talent to shine. Cribs International aims to provide participants with the tools, resources, and exposure needed to relaunch or enhance their careers, fostering the growth of a new wave of Sierra Leonean artists.
Open to all unsigned musicians or those with written consent from their label, the SL Talent Search seeks to bridge the gap between local talent and global recognition. This competition is not just about winning—it’s about creating lasting careers and helping Sierra Leonean artists make their mark on the global stage.
The top 3 contestants will receive even greater rewards, including record deals with Cribs International, full album production, and other career-boosting opportunities. Additionally, the competition will feature a panel of expert judges, voice coaches, and internationally renowned producers who will work closely with participants to hone their skills and elevate their performances.
Sho Cole, CEO of Cribs International had expressed his excitement about the initiative: “This is your chance to show the world your talent and seize the opportunity to be signed and shine!” He emphasized the label’s commitment to helping emerging artists build successful careers in music.