Alhaji Jalloh, widely recognized as CEO SuperLaj, has become an influential force in West African entertainment and media. With a sharp acumen for marketing and artist promotion, he has dedicated his career to advancing musicians and creative talent, amplifying their reach on both national and international platforms.
SuperLaj’s leadership spans key roles within the Sierra Leonean entertainment sector. As the Secretary General of the Sierra Leone Promoters Union (SLPU), he fosters industry growth and collaboration. Additionally, he serves as the National PR and Artiste Manager for Ascent Music Group (AMG), one of the country’s premier music labels, where he guides artist development and brand building. His impact also extends to digital media, where he is an official blogger for Giileh Global Productions (GGP), a well-regarded name in global entertainment production.
SuperLaj’s promotional expertise has taken him throughout the West African region. He has engaged in exclusive interviews with top radio stations, sharing his unique insights on promotional integration and the dynamics of music promotion across different markets. His influence in African entertainment was recognized internationally in 2021 when he was named an official blogger for the prestigious Global Music Awards Africa in Ghana.
SuperLaj’s dedication to staying ahead in the industry led him to complete a Digital Marketing certification in 2023 with Africell SL, Sierra Leone’s leading mobile network provider. This accomplishment underscores his commitment to leveraging the latest digital strategies to expand his promotional reach.
Throughout his career, SuperLaj has had the privilege of working and training alongside Hassan Iftoni, gaining valuable experience at S.L. FUN.TV (Sierra Leone Freetown Unlimited Television), SLPT TV (Sierra Leone Pan Tap), Showtime Publication, and The Verdict Media Publication & Live. These experiences have honed his skills in media production, artist management, and entertainment marketing.
Respected by his peers and boasting a robust social media following, CEO SuperLaj continues to make waves as a seasoned media professional, industry promoter, and influential figure in West African entertainment. To get a glimpse of his depth and expertise, view his 2019 interview with Ghana’s XliveAfrica Radio, where he discusses his approach to music promotion and industry trends.
Alhaji Jalloh (CEO SuperLaj) – Entertainment and Media Executive
Professional Experience: Key Points
Secretary General, Sierra Leone Promoters Union (SLPU)
Leads organizational strategies to foster artist promotion and industry collaboration within Sierra Leone’s entertainment scene.
National PR and Artiste Manager, Ascent Music Group (AMG)
Manages PR and brand development for artists under one of Sierra Leone’s top music labels, amplifying their reach both locally and internationally.
Official Blogger, Giileh Global Productions (GGP)
Creates and curates engaging content for GGP, enhancing the company’s digital presence within the global entertainment industry.
Media and Training Background:
Worked and Trained with Hassan Iftoni
S.L. FUN.TV (Sierra Leone Freetown Unlimited Television)
SLPT TV (Sierra Leone Pan Tap)
Showtime Publication
The Verdict Media Publication & Live
Developed skills in content production, promotional strategies, and artist management through hands-on experience in media and entertainment.
Key Accomplishments:
Regional Media Influence
Conducted exclusive interviews on leading West African radio stations, sharing insights into promotional integration and expanding the regional music market.
Certification in Digital Marketing (2023), Africell SL
Completed a digital marketing program with Africell SL, enhancing expertise in digital media strategy and online audience engagement.
Official Blogger, Global Music Awards Africa (2021)
Recognized as an official blogger for one of Africa’s most prestigious music award events, reinforcing his reputation in the industry.
Skills and Expertise:
Strategic marketing and promotions
Digital marketing and social media strategy
Artist PR and talent management
Media production and storytelling
Media Features:
Featured in a 2019 interview on Ghana’s XliveAfrica Radio, where he shared his experience and insights on music promotion and industry trends across Africa.
