In a grand celebration held on August 6, 2024, Africell Sierra Leone, a prominent player in the mobile telecommunications industry, honored Amadu Bah with a NLe150,000 prize as part of its quarterly ‘KOPO’ Promotion. The event took place at Africell’s headquarters and was a testament to the company’s commitment to rewarding its loyal customer base.
Amadu Bah, who works as a truck driver, was the recipient of the top prize. During the ceremony, Fatmata Jaria Bah, Africell’s Digital Marketing Officer, spoke about the company’s mission to give back to its customers through exciting initiatives like the ‘KOPO’ Promotion. This promotion features daily prizes of NLe500, weekly rewards of NLe5,000, monthly winnings of NLe15,000, and a grand quarterly prize of NLe150,000.
Participation is simple—customers can enter by regularly topping up their phones, which automatically qualifies them for various prize draws. Additionally, they can engage by dialing *4888# to answer trivia questions, providing multiple avenues to win.
The widespread engagement with the ‘KOPO’ Promotion underscores Africell’s commitment to enhancing customer experience and solidifies its role as a leading force in Sierra Leone’s telecom sector.
Abdul Karim Sesay, Africell’s Media Relations Manager, highlighted how such initiatives play a crucial role in impacting customers’ lives positively. He reiterated Africell’s dedication to creating meaningful opportunities and rewarding experiences for its users.
Amadu Bah, the lucky winner, expressed his heartfelt appreciation and joy, commending Africell for its generosity and its ongoing efforts to boost customer satisfaction.
