After spending some time following the production of Big Brother Naija and reading about the contestants, one thing is clear — most of them didn’t wait for the show to make them popular. They came in with a plan. Many were already growing their online presence, building their personal brands, and connecting with fans even before stepping into the house.
If you’re a Sierra Leonean preparing to join a reality TV show, don’t wait until you’re on screen. You should already be active and building your audience on social media.
Here are five important platforms you should grow before entering the house — inspired by what works in Big Brother Naija:
1. Instagram – Build Your Personal Brand
Instagram is where most Big Brother Naija contestants build their image. Before entering the house, their pages are already filled with:
Stylish photos
Creative videos
Personal stories
Hints of their personality and lifestyle
Why it matters: This is where brands and fans will first check you out. Having a well-curated, engaging Instagram profile gives you a head start.
What to do now:
Post consistently
Use high-quality photos and reels
Show your lifestyle, talents, and interests
2. Twitter (Now X) – Create a Voice and Fan Base
Before going into the Big Brother Naija house, many contestants already had followers engaging with their tweets. They used Twitter to express opinions, interact with people, and build early fan bases.
Why it matters: Twitter is where trends happen. If you’re already active before the show, it’s easier for fans to rally around you when you’re inside.
What to do now:
Share your thoughts
Join relevant conversations
Use hashtags smartly
Show your personality through tweets
3. TikTok – Show Your Fun and Creative Side
Many contestants grow popular on TikTok before getting into Big Brother Naija. It’s a platform where short, fun videos can quickly go viral — dancing, acting, lip-syncing, or sharing funny skits.
Why it matters: Producers and fans love contestants who are already entertaining and relatable online.
What to do now:
Create short videos that show your vibe
Use trending sounds and challenges
Be authentic and creative
4. Facebook – Reach More People Across Sierra Leone
While platforms like Instagram and TikTok attract mostly young people, Facebook has a wider audience across age groups and regions — especially in Sierra Leone.
Why it matters: A strong Facebook page can help you reach fans who may not be active on other platforms.
What to do now:
Create a public Facebook page
Post regularly with photos, updates, and short videos
Engage with your followers in Krio or simple English to keep it relatable
5. YouTube – Share Your Story in Full
Before entering the Big Brother Naija house, some contestants already had YouTube channels where they shared:
Vlogs
Interviews
Skits
Life updates
Why it matters: YouTube builds a deeper connection with fans and shows your dedication to content creation.
What to do now:
Start a channel
Post videos talking about your journey, passion, or behind-the-scenes moments
Let people know who you are before they meet you on TV
Reality TV can give you a big platform — but only if you’re already preparing before the spotlight hits. Big Brother Naija contestants succeed because they start growing their online presence before they enter the house. They are already building an audience, telling their story, and creating a brand that fans can connect with.
If you’re a Sierra Leonean contestant hoping to make it big, start now. Don’t wait for the show to introduce you to the world — let your social media do it first.
