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27 Year Old Young Ugandan Create Job for Young People through Recycling Banana Fibres

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Sallu Kamuskay
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27 Year Old Young Ugandan Create Job for Young People through Recycling Banana Fibres
27 Year Old Young Ugandan Create Job for Young People through Recycling Banana Fibres

27 Year Old Young Ugandan Create Job for Young People through Recycling Banana Fibres

 

Muhammed Dimma Mawejje. A 27-year-old, recycles banana fibres to create jobs for young people I Uganda. At Mawejje Creations and Eco Crafts, Harvetmoney during an interview with him noted that Mawejje employs seven youth directly and about 30 women indirectly. They make and sell different products from banana fibre. He has also skilled 180 youth and so far, recycled over 2,100kg of banana waste. Within two years, he has grown the social enterprise from sh500,000 to sh37m and in the process scooped local and global awards

Starting out

In 2013, Mawejje acquired craft skills from a neighbour who was making necklaces, earrings and bracelets out of paper. He had even sold a few pieces abroad through a friend he met in Kasangati. He made a profit of sh150,000, but did not take the business far.

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Around that time, he got a bursary to Texfad Vocational Centre in Mukono, where he was trained to recycle banana fibres.

The course was six months.

“The course cost sh50, 000,” he says adding that, “We would come up with innovations and work with tutors to develop them.”

Mawejje developed a passion for banana fibres. He realised this was the business he wanted to be known for. It had a virgin market.

“I invested a lot of time researching about banana fibres,” he says.

He adds that he realized that from the fibres one can make a wide range of products including clothes, jewellery and from the banana stems, one can get thread and paper, among others.

With this, he also saw his dream of starting a company come to life.

He birthed Mawejje Creations and opened a Facebook page. Sadly, in the process of registering it, he was conned sh1m. But he did not give up until he had it registered.

“I launched it in 2018 as a social enterprise. I wanted to boost the livelihood of banana growers and youth,” he says.

Meanwhile, for months, before he graduated, he would produce jewellery. The school would sell them and give him commission which he survived on.

In 2018, Mawejje got a scholarship to the Social Innovation Academy (SINA) in Mpigi where he spent 12 months.

“At SINA I still focused on adding value to banana fibres but was hesitant to share the idea with my tutors,” he shares.

However, his tutor Ibrahim Kigozi, fell in love with his idea and connected Mawejje to a women’s organization; Sawa world. They were looking for youths with eco-friendly ideas to compete for What’s Your Solution 2018 award. He scooped the award worth sh2.5million.

Consequently, he also attended the Business summit 2018, in Cairo courtesy of the Egyptian government.

This was a big push to Mawejje. When he returned after a week, he was determined to take his innovation a notch higher.

“I focused more on marketing my company while researching on bark cloth, material performance and durability,” he shares.

He also needed an office. His dad offered him space at home (in Kasangati) and a friend donated to him a laptop. He started operations.

“I started producing wall clocks and jewellery on a small scale; participated in different competitions and won awards,” he elaborates.

“I started with sh500,000; 50% savings and 50% donations from friends and family,” he says. He has grown it to a worth of sh37m.

However, all was going as planned, but COVID-19 hit Uganda, leading to a lockdown in March 2020.

“I organised a fundraising online and raised $150 for materials,” he says. He needed a boost to increase production.

By the time the lockdown was lifted, Mawejje had already started serious production of wall clocks. He sold them for sh50,000 and consequently started youth’s skills training with in his community. He has so far trained 160 youths to recycle banana fibres under his annual programme; BAFETE 2019 (Banana Fiber Extraction Training Editions). It equips women and youths with extraction and hand craft skills for free.

“I am working on a business incubation programme to help youths start businesses in banana fibres,” he shares.

At his workshop, Mawejje works with seven youths who earn commission on items sold and over 30 women who collect banana fibres.

He has diversified into other ventures including Fabrium designs that make bags and belts and in future, clothes and shoes from banana fibre. Last year, he started Eco craft Uganda, an arm of Mawejje Creations that delivers his products and crafts of other youth around the country.

Products

In one month, Mawejje produces about 30 wall clocks, 1,000 pairs of earrings and 100 pen holders. They also produce tablemats and card holders.

The price depends on the product, but they range between sh2,000 and sh100,000.

He sells to households, crafts shops, restaurants and tourists.

Mawejje relies on recommendations, social media marketing and friends who live abroad.

 

“I pay sh50, 000 for power because we use lighting all day when we are working,” he says.

He also pays sh300, 000 in rent monthly.

Mawejje buys a kilo of fibres at sh1,000-sh2,000.

On average, the workers take home about sh100,000 each per month.

“We are still growing and anticipate being far in next three years,” he says.

 

Risks involved in the business

When they get the fibre; they sort and grade that which can be used. They use knives and this takes time and comes with cuts. They have recently started using sandpaper.

“I have no control over materials. Fibre can be damaged during transportation and handling,” he says adding that this leads to losses. Mawejje has learnt to treat it with liquid soap and water to ensure durability.

Mawejje faces a challenge of thriving in a competitive market yet his production is limited because they use hands which are tiresome.  He is saving to buy machines.  He needs a decorticator machine at about sh15m.

“Our other challenge is inadequate capital. He needs more funds to buy materials and machinery to come up with different products.

“It’s also not easy to market our products since many people are less informed about banana fibre innovations and value addition,” he says.

Plans

Mawejje envisions being as well-established social entrepreneur and investor supervising hundreds of women who will be running social business that transform banana fibres into fabrics. He adds that the world has embraced banana fibre as suitable material for fashion industry.

Mawejje also looks at recycling over three tonnes of banana fibres annually. “Being that we use hands, we have so far managed to recycle 20,000kg of banana fibres a year,” he explains.

“I strive to improve lives. I will continue to use different media platforms to share insights on how to make it in entrepreneurship even without funding,” he explains.

What you need to start this business

Mawejje says passion is important as this will guide the entrepreneur along the right trajectory. One also needs training and research on banana fibres; how they are prepared, the products, target market and how to get there.

This article originally appeared on harvestmoney.co.ug and is published here for educational purpose

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Sallu Kamuskay is a Sierra Leonean communication strategist, fixer, blogger, youth organiser, event manager, spokesperson, and public relations expert. His work has been regularly referenced and published by national and international media and public policy institutions. Sallu Kamuskay was a child during the brutal war in Sierra Leone. Growing up in the midst of conflict, Sallu witnessed unimaginable abuse of children and gross violations of human rights. The horrors he witnessed during the Civil War had a terrible impact on him at a very tender age. But despite the shock of the war, Sallu never lost hope. He started on a journey of recovery, studying, and working for a better future. At age 15, Sallu entered into the world of activism and advocacy. Sallu Kamuskay was the Vice President of the Young Leaders Organisation, a member of the National Youth Council. The Young Leaders is one of the oldest youth-led organisations in West Africa. The organisation was formed by a group of young leaders, and launched by the then Head of State/President of Sierra Leone. Sallu was part of the group of young leaders who participated in and contributed to the establishment of the National Youth Council. The Commonwealth supported the training for trainers programme with line ministries and youth stakeholders in which key, representatives of youth council, student union and civil society/private sector youth platforms were engaged and empowered in the effective engagement and inclusion of youth. Sallu is co-founder and Executive Director of the Salone Messenger, a global multimedia and public relations firm based In Sierra Leone. Sallu has worked on various developmental and policy issues such as Poverty, Climate Change, Human rights, Child Rights, Education, Health, Gender Equality, Civic Engagement, Government policies, Information Communication Technology for Development and the Sustainable Development Goals, and has also been contributing to various global events and advocacy campaigns. Sallu Kamuskay is the co-founder and Executive Director of the Salone Messenger, a global Multimedia and Public Relations Firm based in Sierra Leone with the latest news and information, on top stories, business, politics, entertainment, and more. Sallu is working with a leading technology company in Africa, Techfrica, that has recently developed and launched a social media, messaging Supfrica with over 150,000 downloads on the Google play store in less than 4 days. He is the Adviser and Media coordinator for the App to give people the platform to connect and communicate to help shape their future with a very fast internet that allows users that live in deprived and hard-to-reach areas with poor internet facility to be able to communicate as it allows and stronger on 2 and 3 G network reception. Sallu has over 9 years of experience in youth engagement, inclusion, and coordination both at local and global levels, giving voice to young people and engaging young people to build a better world. He has served as coordinator for the Wave Alliance which brought together youth-led organisations who attended an international training in South Africa organized by the International Organization – Waves for Change. Sallu is working with the MLT, Waves For Change, and the Government to develop safe spaces for young people, with a view to contributing to the overall development goals of young people including health, as well as to community rebuilding. Sallu is currently the Programme Director for the Wave Alliance, which is a coalition of youth-led and community-based organisations that have successfully introduced evidence-based Surf Therapy programs to young people in communities, with a focus on mental health, peace building and sustainable development. Sallu is currently the focal point and face of Africa’s Faces Social media platform which is a global Social media platform that brings together people from across the world to share their moments, connect, share videos, and interact with friends giving more preference to excluded continents like Africa. Sallu Kamuskay has devoted his time to working for or contributing to a number of national and international organizations and companies, including the Techfrica Technology Company, United Nations, ECOWAS, European Union, Commonwealth Africa Initiatives. This work has led him to travel to a number of countries to contribute to global youth platforms. Sallu is the lead Coordinator for Peace Tour programme, an initiative supported by the European Union, Africa Union, ECOWAS focusing on uniting and empowering young people and local communities. Over the years, Sallu Kamuskay has been using his Techno phone to be able to tell stories, the phone he used to tell the story of Gbessay during Ebola who was admitted at one of the Ebola treatment centers after rumors that she had Ebola when the actual sickness was ulcer, she was almost abandoned at the treatment canter with no medication provided to her. She could have died. Sallu told the story via social media and was able to secure funding from the United Sierra Leone to buy her medication and advocated for her. She was later discharged and taken home, He did the same to a patient that died and was abandoned in the street, Sallu Kamuskay used his phone and shared the message across, the corps was later taken and buried. It could have been more disaster without his voice. The story of late America Stress 3-year-old daughter. The hero’s daughter was abandon after his father's death. He shared her sad story and was able to get a sister who has taken the child as her own and is currently providing her with educational support. The article of America Stress can be read on the link below http://ayvnewspaper.com/index.php/k2-categories/item/7350-america-stress-a-hero-to-recognize. Sallu Kamuskay feels the stories of Gbessay, America stress and that of many others need to be told. The media house we have cannot better tell these stories, they are better reporters than telling human interest stories. He created the Salone Messenger platform and brought together passionate storytellers to be able to tell these compelling stories.